The exemplary curve

Regulation sets a floor. The exemplary climbs above it, largely unregulated.

A red curve labelled "Exemplary" rising over time, staying well above a dashed horizontal line labelled "Minimum levels", with hearts near its upper end. The caption reads "The exemplary is often unregulated".
The exemplary is often unregulated. It climbs above the minimum that standards require.

What it is

Standards and regulation set a floor: the dashed “minimum levels” line. The most exemplary work climbs well above that floor, into a region almost nothing requires of you. No standard obliges you to be exemplary.

I draw the curve rising over time to make the point that exemplarity is a direction of travel, not a threshold you clear once. I use it alongside the benchmarking work to keep compliance (meeting the minimum) and exemplarity (the unregulated space above the floor) as two different things, not two amounts of the same thing.

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A hand-drawn sketch, available as PNG for now.

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